Top 5 Social Networking Apps Performance in Madagascar Q1 2023

In the first quarter of 2023, the social networking landscape in Madagascar saw significant activity across the top 5 apps. Here’s a detailed look at their performance, based on data from Sensor Tower.

Messenger from Meta Platforms, Inc. maintained a consistent weekly revenue of around $2 throughout the quarter. Weekly downloads fluctuated, peaking at approximately 14.2K in the first week of January and then settling to around 9.5K by the end of March. The app also saw a steady increase in weekly active users, climbing from 451.7K at the start of the quarter to 507.6K by the end.

WhatsApp Messenger also showed strong performance in Madagascar. Weekly downloads varied, reaching a high of about 18.4K in the second week of January before tapering off to around 11K in late March. Active users remained robust, growing slightly from 2.53M to 2.57M over the quarter.

Facebook, another app from Meta Platforms, Inc., generated notable weekly revenue, peaking at approximately $107 in late December and then stabilizing around $75 by the end of March. Weekly downloads were highest at around 19.9K in mid-February, with a decrease to 11.8K by the end of the quarter. Active users increased steadily from 238.1K to 266.1K during this period.

Telegram Messenger saw a significant increase in weekly revenue, starting at $8 and reaching a peak of $38 in late February. Weekly downloads were relatively stable, averaging around 2.6K to 3.2K. Active users showed a positive trend, rising from 108.5K to 137.6K over the quarter.

Skype by Skype Communications S.a.r.l experienced fluctuating weekly revenue, peaking at $43 in late January. Weekly downloads varied, with a peak of about 898 in mid-March. Active users saw a slight increase from 5.3K to 6.1K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.